Shanikwa Davis of S. Davis Tax Consultants in Braintree, Massachusetts, joined us for this episode of Life In Accounting, the Where Accountants Go podcast. As we discussed the evolution of Shanikwa’s tax advisory business, we talked a little about the lessons learned along the way.  One of the nuggets of wisdom that she passes on for our listeners is how important it is to learn how to stand your ground in negotiations, particularly for female entrepreneurs.  In Shanikwa’s experience as a woman in business, sometimes you run across clients that are more aggressive about negotiating than you are, and it’s important to remember that the value of your service is the same regardless of how aggressive a negotiator the other party may be.